How to Change the Sanitary Ware Market
Currently, the competition situation in the sanitary ware market is becoming increasingly severe, and the competition between sanitary ware enterprises is no longer limited to the quality level. In order to occupy a position in such fierce market competition, as a sanitary ware enterprise, it is necessary to consider the market environment from multiple perspectives and balance it, so that the enterprise can usher in better development.
Brand: Increase innovation
During the transformation and upgrading process, bathroom enterprises can fully leverage each other to integrate various resources such as product resources, market channels, design resources, and talent resources, accelerate the integration of cooperation between branded enterprises and small and medium-sized enterprises, and accelerate cooperation and exchange with domestic and foreign design institutions. Many home building materials enterprises, including sanitary ware enterprises, have resources that are shared in various aspects such as research and development, production, marketing, and service. As long as attention is paid to integration, many interconnected benefits and values will be derived. Sanitary enterprises can fully promote industrial upgrading through resource integration, and form competitive industrial clusters.
Channel: Expand sales channels
Some former enterprises only focus on OEM business, but when they raise their heads to create a brand, sales channels have become a problem. In the channel transformation of home building materials enterprises, it is necessary to attach equal importance to the "two legs" of the domestic and foreign sales markets, and focus on using multiple channels such as professional stores and e-commerce platforms to allow independent brands to seize the domestic market; For export sales, it is necessary to gradually establish independent brand sales channels, such as setting up specialized stores abroad, to break away from dependence on OEM business.